Merlin Studios
Transforms a Bristol Nursery’s Website for Maximum Impact
Web Design Case Study
Client: The Park Neighbourhood Nursery Kingswood, a Not-for-Profit in Bristol
Project: Website Redesign with Merlin Studios
When Rachael and Debbie, founders of a not-for-profit nursery in Bristol, sought to modernise their outdated website, they turned to Merlin Studios. Their previous site, built in 2004, no longer reflected their commitment to child-led learning or met the needs of today’s parents. We provided expert web design services to create a modern, SEO-optimised website that showcases their unique approach and makes vital information easily accessible.
The Process: How Merlin Studios Improved Their Website
Merlin Studios, a trusted website builder in the UK, took on the challenge of transforming the nursery’s online presence. Our team of web design experts listened closely to Rachael and Debbie's needs and provided a complete website overhaul.
Concept Ideas: Crafting the Perfect Vision
At Merlin Studios, our web design process begins with a deep dive into your brand’s identity. For Rachael and Debbie’s nursery, we started by creating a detailed mood board that captured the essence of their vision. This included carefully selected colour schemes, fonts, and artwork ideas, all designed to reflect the warm, nurturing environment they’ve cultivated. Our goal was to communicate the overall look and feel of the website early on, ensuring we were on the right track from the start.
The mood board played a crucial role in this collaborative process, allowing us to gather valuable feedback and make adjustments before moving forward. Rachael and Debbie were particularly drawn to the idea of using soft pastel colours paired with charming painted illustrations—perfect for creating a welcoming, child-friendly online space. This early stage of design not only set the tone for the rest of the project but also helped build trust, showing that Merlin Studios was committed to bringing its vision to life.
Words That Work
Crafting SEO-Rich Content
Effective communication is crucial for online success. We crafted SEO-rich content for The Park Nursery, including key pages such as About Us, Meet the Team, Ethos, Age Groups, Contact, Funding, Careers, and Blog. A well-maintained blog is essential for engaging audiences and enhancing SEO, driving more traffic and interest. Our content highlighted the nursery's commitment and credibility, addressing the needs of modern parents."
Photography & Artwork:
Capturing the Heart of the Nursery
To make the website truly reflective of the nursery, we visited the site to capture high-quality images showcasing its unique features. This authentic photography added a genuine, welcoming feel to the site, differentiating it from competitors and providing prospective parents with a warm introduction to the nursery’s environment.
Review to Going Live:
Seamless Transition
We provided The Park Nursery with an offline version of their new site for review, streamlining the feedback process and respecting their busy schedules. This approach ensured a smooth transition from concept to completion, with minimal additional effort required from the client.
Technical Aspects:
A Smooth Switchover:
Change can be challenging, but Merlin Studios ensured a seamless integration and switchover. We were on-site during the launch to offer hands-on support, reinforcing the decision to choose Merlin Studios for their website update and ensuring a flawless transition.
Trust Merlin Studios:
for Your Web Design Needs
At Merlin Studios, we’re not just a website builder; we’re your partner in crafting websites that truly represent your brand. Whether you're asking yourself "how to improve my website" or need a complete redesign, our expert web design services are here to help.
Contact Merlin Studios today to discover how we can transform your online presence and help your business thrive.